Is purpose the new branding ideal for seafood?

What is the real meaning of corporate social responsibility? How can seafood harness and leverage its virtues? Speakers at Seafood Expo North America concluded that purpose is key to prosperity for an industry that’s central to environmental and human health. 

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Aquaculture Exchange: Peter Bridson
Aquaculture Exchange: Peter Bridson

Aquaculture Exchange: Peter Bridson

Peter Bridson, who steered aquaculture research for Seafood Watch and its highly influential marketplace recommendations for six years, now runs his own consultancy, Seagreen Research. He discusses global food security, certification standards and gradually changing perceptions about farmed salmon.